The content marketing is part of Inbound Marketing is the art and understand exactly what they need to know your customers and deliver a relevant and compelling. In other words, it is to create and distribute relevant content for customers and potential customers with the aim of attract them to the company and connect with them. It is not, therefore, promotional but useful and relevant content for users and for the company that must be provided by appropriate formats.

 

Content is defined as any publication either:

 

• Social (posts, tweets, updates on social networks ...)

• Online (newsletters, ebooks ...)

• Paper (corporate magazine ...)

• Multimedia (videos, podcasts ...).